Vistar, T-Mobile and DOOH advertising

T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market,
T-Mobile To Buy Vistar Media
Monday said it has agreed to buy Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH)
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market
Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction features Vistar's marketplace and technology solutions that enable buying,
T-Mobile to acquire Vistar Media for $600M in cash
T-Mobile (TMUS) announced that it has entered into a definitive agreement to acquire Vistar Media. T-Mobile will pay approximately $600M in
Watertown firm MORE Advertising changes hands in management buyout
New CEO Megan Palamé and chief operating officer Beth LePage completed their acquisition this month. MORE ads helped the ...
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U.S. Supreme Court rejects bid by Meta over advertising suit, Reuters reports
The U.S. Supreme Court rejected to hear a bid by Meta to avoid a multi-billion-dollar class action by advertisers claiming the company was ...
Fintechs Ramp Up Advertising Spending to Appeal to Wider Market
Whether you’re riding the subway, walking to an airport gate, or waiting for the bus, there’s a certain kind of advertisement ...
Read the memo advertising giant WPP sent to staff calling them back to the office 4 days a week
Mark Read, the CEO of the world's biggest advertising group, told WPP's 114,000 employees they needed to be in the office ...
Amazon’s Growth Potential in Advertising and AWS Drives Buy Rating
In a report released today, John Blackledge from TD Cowen maintained a Buy rating on Amazon (AMZN – Research Report), with a price target of ...
Watchdog launches investigation into Google over search and advertising policy
The CMA is just the latest regulator to examine Google's search engine dominance, despite the government looking to ...
Instacart expands foodservice advertising
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...
Committee signals support for more Dallas police advertising outside of NTX
A Dallas committee signals its support for Dallas PD spending more money on recruitment efforts around the state. It comes as ...