Shaun White, Snow League

Shaun White's Winter Sports League Debuted in Aspen
Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White’s new Snow League kicks off series in Aspen
Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.
Shaun White’s Snow League Lines Up Hublot, Tiffany, Other Brands
The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.
Shaun White’s The Snow League ready for world debut with inaugural Aspen event
Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.
White's Snow League debuts with visions of snowboarding riches
White's Snow League debuts with visions of snowboarding riches Snowboarder Maddie Mastro goes through Friday's first qualifying run during The Snow League snowboarding competition in Aspen, Colo.
How To Watch Shaun White's Snow League Live
The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
The Aspen Times1d
White ‘thrilled’ by Snow League debut, won by Japan’s Totsuka and Tomita
A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase ...
Sena Tomita and Yuto Totsuka Take Historic First Wins at The Snow League’s Debut at Aspen Snowmass
Sena Tomita (JPN) and Yuto Totsuka (JPN) made history by winning The Snow League’s inaugural event at Buttermilk at Aspen ...