Google’s Gemini Diffusion demo didn’t get much airtime at I/O, but its blazing speed—and potential for coding—has AI insiders speculating about a shift in the model wars.

This year's Google I/O developer's conference was packed with AI. Google showed off the latest updates to its Gemini AI platform and debuted its pricey new AI Ultra subscription plan (spoiler: it's $250 per month).

Google’s AI models are learning to reason, wield agency, and build virtual models of the real world. The company’s AI lead, Demis Hassabis, says all this—and more—will be needed for true AGI.

On Tuesday at Google I/O 2025, the company announced Deep Think, an “enhanced” reasoning mode for its flagship Gemini 2.5 Pro model. Deep Think allows the model to consider multiple answers to questions before responding, boosting its performance on certain benchmarks.

Gemini AI and others now have the ability to scour the video footage we keep in our apps: Here's why, what it's learning and how it may be able to help you.

Gemini will replace Google Assistant, enabling natural conversations for safer, smarter driving

Sergey Brin said he has used AI for leadership tasks at Google, including delegating tasks and even finding someone to promote.

Gemini 2.5 Flash plays the role of the default model in the Gemini chatbot now. It's supposed to be the fast, cost-efficient model for daily use. Google says it’s better than its predecessors, like Gemini 2.0 Flash, in terms of understanding images and text while still being much cheaper to run.