PrettyLittleThing’s dreary rebrand is yet more proof of fast fashion’s soullessness - COMMENT: PrettyLittleThing has got a ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

PrettyLittleThing shoppers are snapping up bargains after the retailer revealed over 12,000 discounted products as part of a ...

LOVE Island stars are set to lose MILLIONS as huge fashion brand PrettyLittleThing are moving in a “new direction”. Over the ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. The last time online fashion brand, PrettyLittleThing, opted to change its ...

PrettyLittleThing has abandoned its iconic hot pink, unicorn-clad branding to unveil an entirely new brand identity. The well-loved brand launched in 2012 and quickly secured its position as one ...

PrettyLittleThing previously offered a 28-day return policy, however, in their new rebrand, the policy has changed to half of ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

Celebrities including Naomi Campbell and Burna Boy recently celebrated PrettyLittleThing's new rebrand at a party during ...

This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ...