The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.

The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET

Shaun White is stoked about this weekend's snowboard competition. And he's not even competing. State of play: This time White, the three-time Olympic gold medalist, is the contest's creator. He founded the Snow League as a different type of competition that spans a year and develops storylines before awarding an overall title at the end with $1.

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.