Content marketing is a powerful way to get your audience’s attention and build trust. It might seem difficult to get started but it’s pretty easy to grasp once it is broken down into a few steps. If ...

3. Pay close attention ... you do in marketing, your 3Cs research is the foundation for your positioning statement and message strategy. For more on how to do the research necessary to position ...

Nevins' book addresses a common challenge for small to medium-sized businesses: the lack of a clear, effective marketing strategy. Drawing from years of experience, The Three C's of Marketing ...

In the world of customer-generated content, blogs, social networks, and product reviews, marketing organizations need to focus on developing their customer communities, the final "C" in the pipeline.

Feb. 27, 2025 /PRNewswire/ -- Marketing expert Anita Nevins, with over three decades of experience, has released her debut book, The Three C's of Marketing: Content, Communication, and Connection ...