The tracking codes, which became mandatory March 31, allow ads to be tracked and measured across all media. By Jonathan Handel As part of the commercials contracts negotiated last year between ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Puzzle piece on laptop screen isolated from low poly wireframe on white background. Business and technology. Vector abstract polygonal image mash line and point. Black digital vector image. Audience ...

AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to ...

As of March 31, all ads including any of the 165,000 SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists) members must use Ad-ID tracking due to a mandate signed last ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

As of March 31, all ads that include a member of the SAG-AFTRA union are required to use Ad-ID tracking, according to a mandate signed last year. Ad-ID is a web-based tracking system for commercial ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...

The Ad-ID initiative recently announced the “Radio Accountability Initiative,” at the RAB ’09 conference. Harold Geller, SVP/cross-industry workflow, 4A’s, and managing director, Ad-ID LLC, announced ...

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...