AdWords Scripts are one of the most powerful ways to automate reporting and management of AdWords accounts but in most cases they require that the user is able to ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

AdWords Scripts -- those lines of code that tell AdWords accounts how to edit functions like creating or automating new campaigns -- can become very useful, per Rebeka Alverez-Heck. She explains how ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google hasn’t produced short-form SEO video answers for three years, but now they’re ...

Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or ...

Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google Ads and AdWords API or Google Ads ...