Adobe continues to roll out workflow-focused AI features across its Creative Cloud suite too. And today there's big news for video editors who use Premiere Pro. At Sundance 2025 in Utah ...

in Adobe Premiere Pro, and generates IP-friendly video content that can be used in production. It is the latest offering in the Firefly family of creative generative AI models. The company made ...

The software company is able to increase revenue and profits more than expected. But there are concerns about Adobe's AI ...

Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major ...

Discover why Adobe's AI strategy, competition, and high valuation raise concerns. Explore insights on market volatility and ...

Adobe Acrobat is arguably the most popular cross-platform PDF editor, offering the free Adobe Reader and paid Acrobat Standard and Pro plans for document manipulation. With Big Tech normalizing ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent moves too, towards accuracy and relevant availability The Adobe Firefly ...