NEW YORK, June 8, 2021 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs determined that The Procter & Gamble Company (P&G) provided a reasonable basis for claims that ...

Procter & Gamble’s nine-month-old Crest Whitening Emulsions has achieved 13% value share and is driving more than of half of U.S. growth in the teeth whitening category, Jon R. Moeller, P&G’s vice ...

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Are you a print subscriber? Activate your account. By Garett Sloane - 4 min 22 sec ago By Parker Herren - 24 min 19 sec ago By Ad Age and Creativity Staff - 1 hour 32 min ago By Parker Herren - 3 ...

Crest has found yet another way to make those pearly whites brighter. How so? Via a new leave-on teeth whitening treatment that has been 20 years in the making, the company said. Featuring a formula ...

New formula applied as part of a nightly routine works while sleeping for whiter teeth and fresher breath, taking consumers from confident, to OVERLY confident ahead of their next date ...

CINCINNATI--(BUSINESS WIRE)--Crest, a long-established leader in the at-home teeth whitening category, today announced that its first-ever leave-on teeth whitening treatment, Crest Whitening Emulsions ...