The footwear and apparel company aired a 90-second commercial last week during the Grammys commemorating the 40th anniversary of Air Jordans. The ad features many big-name athletes, including Luka ...

The Air Jordan 5 showed up right when Michael Jordan, Nike, and Tinker Hatfield were hitting their collective stride. Jordan back then was without a championship, but very much ascendant.

Even the Jordan Brand got in on the hype as they posted an ad ahead of the matchup. The ad depicted someone replacing the license plate of a car, changing it from Texas to California plates.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...