It has now been 41 years since Al Ries and Jack Trout wrote the seminal marketing book “Positioning: The Battle For Your Mind.” In those analog days, marketers engaged on a different battlefield.

Using the concept of “positioning,” he guided companies to market their products by creating hard-to-forget messages. By Richard Sandomir Al Ries, an influential marketing strategist who in the 1970s ...

Al Ries is chairman, Ries & Ries, a marketing consulting firm located in Atlanta, Georgia. Best known for coauthoring the classic, Positioning: The Battle for Your Mind with Jack Trout in 1981, Ries ...

Advertising guru Al Ries, who revolutionized how companies develop and sell their products to consumers around the world, worked to nearly his final day in his 95th year. Ries and his business partner ...

Legendary American marketing profession Al Ries passed away at the age of 95 on October 7. Ries, who was known as the 'father of positioning' was the cofounder and chairman of Atlanta-based consulting ...

To win globally, it is not enough for Sri Lankan companies to take their products and transplant them directly into international markets, says “Positioning” pioneer Al Ries. According to Mr. Ries, ...

In the business world's hall of fame, a special place is reserved for Al Ries. He is without doubt one of the most prominent gurus of strategic thinking. More than 30 years ago, together with his ...

Al Ries, an influential marketing strategist who in the 1970s and ’80s popularized “positioning,” in which companies try to defeat their rivals by embedding hard-to-forget words in consumers’ minds, ...