Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets. by Kurt Schlosser on September 14, 2021 at 12:58 pm September 17, 2021 at 7:32 am.