The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

American Eagle on Tuesday said it is writing off $75 million in spring and summer merchandise and withdrawing its full-year guidance as it contends with slow sales, steep discounting and an ...