Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.

Consumer electronics giant Apple (AAPL) has its fingers in quite a few pies, and its streaming operations often go unconsidered. But Apple TV+ is still bringing in plenty of interest, and has a ...

Apple could introduce ads to its Maps app as soon as next year. These ads are said to be similar to the software promoting Search Ads inside the App Store, but these would promote restaurants and ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

Despite the proliferation of ad-supported streaming, Apple has no plans to follow suit. During a recent interview with Screen International, Apple executive Eddy Cue said that the company currently ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...