Apple has frequently touted the use of professional-grade iPhones by filmmakers to make shorts, commercials and even feature-length movies. And it recently added iPhones to the mix for its MLB and ...

Major League Soccer’s “media and marketing tour” is one of the hallmarks of any MLS preseason, a chance for the league to trot out its marquee players and coaches and make them available to the media ...

For fans of the Houston Dynamo, tuning in to their upcoming match against the LA Galaxy should be as simple as logging in on an iPhone. For Apple TV, the MLS broadcast presenters hope you won't notice ...

After the success of its film F1: The Movie, Apple is weighing up the acquisition of Formula 1’s American broadcast rights, the Financial Times reports. Current broadcast partner ESPN looks set to ...

Formula 1 racing telecasts could reportedly move from ESPN to Apple in 2026, with the streaming platform outbidding the network for the next broadcast rights agreement. Apple offered Liberty Media ...

Apple has been investing a lot in sports recently, and it seems that the company wants to take it even further. After confirming the launch of MLS Season Pass on the Apple TV app for next year, the ...

Apple has pushed the iPhone deeper into professional sports broadcasting after filming an entire live Major League Soccer match using the iPhone 17 Pro. The experiment marks the first time a major ...