Apple’s iPhone 18 Pro may arrive with a variable aperture camera upgrade over the iPhone 17 Pro. Reports also suggest the new ...

Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple ...

Apple’s first foldable iPhone is on track for a 2026 launch. Leaks reveal a game-changing crease-free display and liquid ...

Apple Watch success could be the recipe for Apple Glasses to succeed ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

There may be some glimpses of what the future of Apple will look like under the new leadership of John Ternus based on interviews he has done in the past. Ternus, Apple's current senior vice president ...

Apple, known for its captivating devices, may soon adopt Samsung's innovative privacy display technology in future MacBook Pro models featuring M6 Pro and M6 Max processors.

TL;DR: Apple has partnered with Google to power its next-generation Siri using Google's Gemini AI models and cloud technology, aiming to enhance personalized AI features by 2026. This collaboration ...

During Apple's earnings call this week, company officials talked about a lot more than just financials. They also offered insights into the company's AI strategy. Apple covered a lot of ground ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...