November 29, 2025 – PRESSADVANTAGE – Portside Marketing announced the expansion of its search optimization services to include Meta ads management, reflecting growing overlap between search behavior ...

Meta is rolling out a major change to how advertisers create campaigns by deeply embedding its AI-powered targeting system.

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader ...

What’s next after launching a retail media network? Becoming a social ad network, apparently. On Tuesday, Best Buy Ads, the big-box tech retailer’s advertising arm, announced the launch of a new ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Wunderkind, providers of an agentic artificial intelligence decisioning platform for personalized marketing at scale, today launched Wunderkind Audiences for Meta, enabling companies to activate ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Meta Platforms META is adding channel subscriptions, promoted channels and ads in Status in the WhatsApp updates tab, which is now used by 1.5 billion people globally. META plans to maintain user ...

Sign up for the daily CJR newsletter. Read this article in French in Médianes. Earlier this month, newsrooms across Europe opened their Meta dashboards to find that ...