Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Video and image-based ads have long dominated as the preferred choice for in-game advertisements. However, the rise of audio as a medium has allowed for audio-based in-game ads to be a viable ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, "demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for ...

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

A new Spatial Audio ad (embedded below) has just been posted to the Apple Music YouTube channel, featuring the Masego & Don Toliver track Mystery Lady. Update: Bizarrely, the ad itself doesn’t use ...

DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, ...