B2B influencers are becoming media channels in their own right (Adobe Stock) Not long ago, saying “B2B influencer marketing” ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The Business Intelligence Group has unveiled the definitive 2026 Influencer Index for Public Relations, a data-backed ranking of the firms mastering LinkedIn engagement and audience growth. From ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Imagine you manufacture electrical components for ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

The rise of influencer marketing as a B2B channel is clear. A 2017 global study of enterprise businesses found that 49% of B2B marketers were experimenting with influencer marketing. There are a ...