This is not how you get ‘lit,’ Willie Nelson. The country music icon gets busted by Snoop Dogg, and Martha Stewart in BIC EZ Reach Lighter’s commercial for the big game.

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers ...

BIC (OTCPK:BICEY), a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed&rdquo ...

Bic, the company best known for ballpoint pens, razors, and lighters, has just revealed a collaboration that no one could have possibly had on their 2024 bingo cards. Its new Hold the Phone case ...

Brand director Jeany Mui on the "cultural trendspotting" that led to BIC's positioning its EZ Reach Lighters as "the perfect celebratory accessory" for 4/20.

To celebrate the lighter's anniversary, BIC had "Cake Boss'" Buddy Valastro create a 5-foot-tall cake.

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers ...