The song is a spinoff of the original 1970s “Have it Your Way” ad. Burger King “Advertising, at its best, is most relevant to people when you celebrate them first, not the brand.

At BK, have it your way (You rule) Frequently Asked Questions What is the Whopper Whopper Song Based On? The music comes from Burger King’s first jingle from the 1970s, which focused on customer ...

In fact, the song has been repurposed from a 1970s ad campaign. Clearly, though, it's reached a new generation in a big, ... At BK, have it your way, You rule! Burger King chicken song.

Burger King put a scare into McDonald’s in the mid-1970s with a catchy jingle backed by one of the most successful taglines in advertising history—“Have it Your Way,” a nod to the chain ...

Burger King hasn%27t been actively using the %22Have It Your Way%22 slogan for some time in the U.S. The switch is the latest in a series of marketing and menu changes under Burger King%27s new ...

Burger King commercial lyrics. While the song ends the same way with “At BK, have it your way,” the lyrics to the song are switched up, depending on what food product or special offer they are ...

The first marketing campaign of Burger King’s $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is ...

How Burger King's "hold the pickles, hold the lettuce, special orders don't upset us" promise got very, very out of hand.

Burger King Corp.: When You Have It Your Way, It Just Tastes Better campaign Robert Schnakenberg OVERVIEW. Despite its overall sales success, Burger King in 1998 embarked on what senior vice president ...