Most people don't pay too much attention to the shape of the Cheetos they're eating before shoveling them into their mouths.

But what's caught many by surprise is the inclusion of the Jumpman logo ... the globe donning Jordan gear as a fashion statement, cultural staple, or nod to one of basketball's greatest athletes ...

Michael Jordan's first signature sneaker, the Air Jordan 1 Low, is available at a 30% discount online at Foot Locker.

Turns out that anything that looks close to Michael Jordan can be worth a fortune. Jordan’s memorabilia have a track record of getting sold for thousands or even millions in auctions over ...