A swim jig is a versatile and effective bass fishing technique in almost any body of water, but especially around aquatic ...

Under the right conditions, these traditional bass and muskie baits will catch way more species than you ever imagined.

No matter where you live in the country, April can be one of the best months of the year to catch bass.

Here are a few things to look for in the best soft plastics and hard baits for bass fishing. In the world of soft plastics, there are an infinite number of possibilities. Companies can make a ...

The most popular baits from Gene Larew Lures will transition to YUM Bait Company in 2025, parent comapny PRADCO announced. The retail price of the baits will drop substantially f ...

There are many lures that fall into the category of dual-purpose lures, and hopefully this information gets you thinking ...

Fishing is heating up with the current warm-up! The flatwater produced the best reports this week. Rivers are still high but ...