According to Flora Kelly, ESPN’s VP of Research, the network’s women’s college basketball audience is up 3% versus last year, and a whopping 44% versus two seasons ago. ESPN’s numbers are ...

The good times keep on rolling for women ... basketball. Sunday’s NCAA Women’s Championship game between the UConn Huskies and South Carolina Gamecocks delivered the third-largest audience ...

College women's basketball ... a 3.4 million-person audience tuned in for the madness. Streaming app ESPN+ recorded the two semifinals matchups as the most-viewed college basketball games on ...