It may be early November, but go to any store and it’s as if the holidays are single-digit days away. And while there are ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel. The $6 brow gel is affordable and easy to use as part of my everyday routine. I love that I never ...

We recently compiled a list of the 10 Best Skincare Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands against the ...