And yes, it's "just" thermal paste, but not all pastes are built the same, and while most are suitable for most builds, it's still nice to know you're using the best one for your budget.
Your average thermal paste is a colloid—a liquid ... force" is that the new thermal compound has a much lower thermal resistance than some of the best liquid metals commercially available ...
In its search for a remedy, Infineon Technologies AG has incorporated a TIM material solution from Henkel Electronic Materials to now make available a heat conducting compound ... the best ...