Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

At birth, our minds are like blank sponges ready to absorb new information. Then, as we grow up, we may start to let some of what we’ve learned mess with how we take on new information. This is known ...

Relying on tainted, inherently biased data to make critical business decisions and formulate strategies is tantamount to building a house of cards. Yet, recognizing and neutralizing bias in machine ...

Ever since Daniel Kahneman and Amos Tversky formalized the concept of cognitive bias in 1972, most empirical evidence has given credence to the claim that our brain is incapable of improving our ...

In a new paper, University of Illinois Urbana-Champaign psychology professor Benedek Kurdi proposes a fresh approach to confronting implicit, or unintentional, bias in diverse organizations. He spoke ...

The goal of any business should be to hire the most qualified person for every job role. Regardless of a person’s age, race, gender, nationality or other protected class, every organization needs to ...

Forbes contributors publish independent expert analyses and insights. Holly Corbett covers bias, workplace culture, and social movements. If you have a brain, you have bias. We all have unconscious ...

Cognitive bias is a systematic thought process caused by the tendency of the human brain to simplify information processing through a filter of personal experience and preferences. The filtering ...

Deep learning models seem to prefer marketing to responsible research. For example, I just asked Gemini "How long does it take for an illiterate adult to learn to read?" The first response seemed to ...

The biggest-ever study of real people’s mortgage data shows that predictive tools used to approve or reject loans are less accurate for minorities. We already knew that biased data and biased ...