Doncic is just the latest big-name to sign with Jordan. New Orleans Pelicans rookie Zion Williamson signed a five-year, $75 million deal with the company before the start of the NBA regular season.

Air Jordan has become a slam dunk. Nike Inc.`s new Air Jordan line of basketball shoes, named after Chicago Bulls rookie star Michael Jordan, has become a big winner, with 1985 sales now projected … ...

The offer: $2.5 million for Jordan to wear their shoes. That was triple what anyone else in the league was making at the time. Jordan ended up taking the deal – and the rest is sneaker history.