Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

That's because the bleach works by breaking down the protein bonds in your hair, so that the pigment is lifted from it, which is how you lighten up your color. This process inevitably results in ...

It also contains other hydrating ingredients like coconut and sunflower-seed oil and glycerin, which are particularly beneficial to severely bleach- and color-damaged hair. It used to be available ...

While you're still deciding if bleaching your hair yourself is a good idea (it's not), there are plenty of examples available ...

Trisha Paytas took to Instagram to show off her shocking hair transformation after forgoing bleach and hair extensions. "I still can’t believe this is all mine," the internet personality wrote in the ...

thus minimising the damage to your hair without forgoing vibrancy and longevity. ‘When we switched our focus from bleach and tone and semi-permanent colour products to permanent colour products, we ...

On Thursday, Feb. 27, the 36-year-old internet personality urges fans to "put the bleach down," saying she's forgone her harsh blonde hair color and extensions. Paytas' Instagram post features two ...