BATON ROUGE, La. (BRPROUD) — Blue Cross and Blue Shield of Louisiana launched a new brand strategy aimed at showing the company’s commitment to the state and its customers. Louisiana Blue is ...

Logo courtesy Blue Cross and Blue Shield of Louisiana’s Facebook page. BCBSLA will join Elevance Health’s affiliated Anthem Blue Cross Blue Shield family of brands, according to a news release. About ...

BATON ROUGE, La. (WAFB) - A company named Elevance Health is set to acquire Blue Cross and Blue Shield of Louisiana. The following information was released by both companies: ...