What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Opinions expressed by Entrepreneur contributors are their own. Cover design personalization may be the next frontier as books evolve across digital, print and audio. If you want to write a book, you ...

Redesign? Relaunch? Regret? Take a look at the ways publishers aimed to seduce new audiences by changing up the covers of notable books. By Scott Heller and Miguel Salazar “You never get a second ...

Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine. A few years ago, ...

Getting to design your own book cover is the sort of ultimately maddening power that probably shouldn’t be entrusted to vain mortals. It’s a little like getting to choose your own face. What kind of ...