Stickers, once a cherished staple of childhood ... shiny Cadbury Wowie decals tucked into lunch boxes, and Boomer chewing gum ...

In India, Boomer competed with brands like Big Babol (Perfetti), Loco Poco (Candico) and Big Fun (Gum India). Apart from advertising, sales were driven by freebies, like stickers and collectibles.

Wrigley India Pvt Ltd, a manufacturer and marketer of chewing gum, has expanded its product portfolio with the launch of Boomer Gumlairs, a new category within bubble gums. The company has ...