As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.

Tralalero Tralala is TikTok's latest viral brain rot meme. In the meme, an AI-generated shark wearing Nike shoes can be seen singing in a robotic Italian voice, chanting, "Trallallero Trallalla ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

Kennedy, showers naked behind her. Brain rot ranks among memes and buzzwords we’ve heard over the last 12 months. The others in Oxford’s shortlist include “Demure,” which is very mindful ...

If you have any clue what that means, you may be suffering from brain rot. The term ... as “cooked” after spending hours ...

memes, and short-form videos. Doomscrolling, or the act of endlessly scrolling through often negative or trivial content, plays a significant role in brain rot. Behavioral neuroscientist Dr. Kyra ...