OnMilwaukee wants to help your small business grow. Want some additional small business resources and support? The Idea Collective small business incubator can help – check out more of their work here ...

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Most companies agree that brand awareness is a top priority ...

Generating brand awareness is essential for building a strong and memorable brand that resonates with your target audience. In uncertain times of economic instability, many companies are focused on ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

True, sustainable brand growth comes from understanding what’s bringing consumers to shop in your category in the first place ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most ...

Homecourt, Courtney Cox’s home and personal fragrance brand, has raised a $8 million Series A round led by Cult Capital. The ...