Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. It’s an understatement to say that communication is important ...

Award Recognizes Leading Public Relations Agency for Excellence in Brand Communications Across Outdoor, Motorcycle, ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Global brands do not fail because they communicate locally. They fail because they underestimate how deeply local trust ...

One factor marketers can be certain of this year is continued uncertainty. From inflation at a 40-year high to continued layoffs and slowed growth, macroeconomic and market volatility continue to ...

This tough environment forced me to refine my communication skills and develop an effective brand pitch that enabled me to exceed my sales quotas and ultimately launch my career in brand strategy and ...

For all the stock that brands and their agencies put on the value of consumer mentions in social media, it actually ranks relatively low among the modes of communication people use to express their ...