With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

“Any time you put a name on a label, whether it is an influencer brand or a designer’s name, you risk that individual running into reputational issues and harming the brand in some way,” says Susan ...

Social media has become a part of many of our lives as we become addicted to trudging through the endless swamp of content.

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred ...

This article on influencers and brands is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and ...

The advertising and marketing industries are constantly evolving, and the digital revolution has transformed the way brands connect with consumers. Traditional celebrity endorsements, once the ...

Influencer Hannah Neeleman often touts the "benefits" of the controversial milk, but food safety experts don't agree.

As more influencers advocate for pay transparency, creator startups are building tools to help collect and share pay data with the creator community. F*** You Pay Me, a platform for creators to ...