Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark ...

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, ...

At least, this is the story told by a 27-page design document of a 2008 brand refresh from the ... Earth’s gravitational pull. The final logo would illustrate the “Gravitational Pull of ...