The Coca-Cola Company’s KO brand power remains one of the company’s strongest competitive moats, even in a volatile global ...

Starting today, the firm is offering a free tool that companies of all sizes can use to assess how consumers perceive their brand. The Brand Power Score allows brands to survey a broad swath of ...

Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear ...

Tyler Mount knows what it takes to stand out and build a powerful personal brand. In this virtual event, he’ll show you why your personal brand is more than a profile—it can be your greatest business ...

When your business is at an inflection point, one of the most powerful levers you can pull is the one marked “brand.” Why? Because evolving the brand strategy at pivotal moments can help quickly ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

The fourth session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...

In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that ...

For many colleges and universities, licensed merchandise has long been a quiet but steady source of revenue and brand visibility. From sweatshirts and baseball caps to water bottles and notebooks, ...