This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

Whether you are just starting out in business or have been a credible brand name lauded in the industry for decades, it's always critical to take a regular assessment of your areas of potential ...

It’s not enough today to simply have a business plan. To succeed in a highly competitive, crowded marketplace (and what marketplace isn’t crowded and competitive these days?) it’s critical to have a ...

The Bentonville Area Chamber of Commerce and other local stakeholders will start seeking money by the end of the year for a ...

Finding ways to grow your electrical contracting business requires development of a marketing plan. A marketing plan also gives you a guide for staying on top of the changes in the market, such as ...