This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

It’s not enough today to simply have a business plan. To succeed in a highly competitive, crowded marketplace (and what marketplace isn’t crowded and competitive these days?) it’s critical to have a ...

These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...

Finding ways to grow your electrical contracting business requires development of a marketing plan. A marketing plan also gives you a guide for staying on top of the changes in the market, such as ...