Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the real ...

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Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game. The virtual "My Hello Kitty Cafe" is designed to bring together ...

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox create ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...

New Roblox game development studio Fat Rat Games has launched to invest in and support creators from the ground up.