“It’s funny, if you grew up in ... a new companywide slogan — Banking for Good — with the goal of better differentiating the locally owned bank from others in the market. “Slogans can be ...

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

Bank of America is based in Charlotte. Bank of America has begun to roll out its long-awaited new branding and marketing campaign with a new slogan, a series of new ads and bankers talking about ...

Jaguars players didn't take long to start thinking about bank slogans in the wake of the announcement that the team signed a five-year naming rights deal with EverBank . Linebacker Kirk Morrison sa… ...

Huntington Bank claimed the runner-up spot for "mega" companies in the 2023 Top Workplaces survey -- up from sixth place the year before. Putting a "people first," both customers and employees is ...