A decade ago, Modelo Especial wasn’t even in the top 10 best-selling beer brands in the U.S. Its impressive rise is about a lot more than Bud Light’s fall.

For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams.

Modelo Especial is officially America's best-selling beer as it dethrones Bud Light in the wake of Dylan Mulvaney controversy as its sales dip 26.7% year-on-year ...