M&M's unveiled the new Purple character with a music video titled "I'm Just Gonna Be Me" M&M's is adding a new character to its cast of M&M candies for the first time in a decade. On Wednesday ...

Online, mayhem ensued. Now, M&M’S is making another, bigger change — this time, it’s adding a brand new character to the mix. Meet Purple: She’s peanut, she sings, and she doesn’t wear ...

Mars has introduced its first new M&M character in more than a decade. The new purple "spokescandy" is a peanut M&M designed to represent acceptance and inclusivity, the brand's parent company ...

M&M's is adding Purple to its cast of characters in the first change for a decade. Candymaker Mars Wrigley said the new member represents "inclusivity" and "acceptance". Purple has "self-awareness ...

That’s what they’re singing about the new “purple-y peanut shaped chocolate candy” joining the six current characters in M&Ms’ line-up of “melts on your mouth, not in your hand ...

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

Celie Harris, the protagonist of "The Color Purple," was portrayed by Whoopi Goldberg in the 1985 movie. In the new version, Fantasia Barrino plays the character. Goldberg's performance as Celie ...

Fans can now welcome Purple, the candy’s first female peanut character, into the fold. According to candymaker Mars, Incorporated, Purple is intended to “represent acceptance and inclusivity.” ...

For the first time in 10 years, M&M’s has welcomed a new character to its colorful array of fellow spokescandies. Purple – who is described as “quirky, confident, and authentic ...

M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into ...