Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing. But despite its tremendous benefits, it has not been widely adopted in professional services. You see, customer ...

When talking to new clients, many advisors get right to the numbers, walking prospects through budgets and investment strategies that will help make their retirement years golden. Processing Content ...

Shane Green and Edin Saracevic have one shared passion: maps. “Edin and I felt strongly that maps should not just be online or just in print or just in [your Palm Pilot]. We needed to create a map ...

Leaders at Detroit-based marketer Campbell Ewald sought a map to guide a restructuring at the beleaguered agency, and it turned out to be a literal type of map that is helping the firm adapt to a ...

Credit bureaus in India have sought permission to use Aadhaar number for client mapping, aiming to enhance the accuracy and efficiency of credit reporting systems. A detailed presentation in this ...