I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...

We analyze brokerage data and an experiment to test a cognitive dissonance based theory of trading: investors avoid realizing losses because they dislike admitting that past purchases were mistakes, ...

COLUMBUS, Ohio – The mental distress of cognitive dissonance – encountering information that conflicts with how we act or what we believe – can lead to added pressure on the neck and low back during ...

For years, I have tried to understand how and why so many of my family and friends, good and intelligent people, buy into the Trump-MAGA promise of quick ...