A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Although purple has been around for centuries ... it's a safe strategy to go for a similar color category: pastels. For example, a lavender polo knit and pleated midi skirt become more visually ...

The Color Purple: Jennifer Hudson, Danielle Brooks, and Cynthia Erivo roundtable The Color Purple: Jennifer Hudson, Cynthia Erivo star in exclusive music video By clicking “Accept All Cookies ...

Illustration by Aurélia Fronty Q: I’ve heard that purple was called the royal color because purple dye ... the result of coloring a fabric with a blue dye, like indigo or woad, and a red ...