4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Businesses and consumers use different decision-making processes when buying goods and services, with businesses using more planning and guidelines and consumers often acting on impulse. Understanding ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate an ...

The powerful effects of social media on businesses and brands have been proven. Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...