Mind maps are used to: Structure, and classify ideas and words (e.g. in keyword research) To visualize and ellaborate further on ideas (e.g. in writing and content brainstorming and research).

The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to ...

In addition, it’s foundational to your larger content marketing strategy and becomes the landing place for most of your campaigns. Mind-Mapping A Content Strategy Effective content production ...

While every organization’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy in the right direction and ...

Search Engine Land » SEO » Content » 8 steps to a successful entity-first strategy for SEO and content ... Content relevancy, in my mind, means the content is personalized, must tell a story ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you ... “pains” of each segment. I suggest mapping your audience. In the usual sense ...

Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy. More content is not always a good thing.